CONTENTS

　　　　　　　　　　　　　　　Ⅰ　General Report
1　China Catering Industry Development Status and Strategies
　　......................................................... Jin Linbo／001

　　　　　　　　　　　　　　　Ⅱ　Special Reports
2　2012 China Catering Industry Review: Cautiously Optimistic,
　　Bravely Advance .......................................... Yang Liu／016
3　Catering Waste Problem’s Present Situation, Root and the
　　Countermeasure ............... World Association of Chinese Cuisine／024
4　How to Innovate for the Catering Industry in Experiential
　　Consumption Era .......................................... Yang Xin／032
5　Catering Industry in New Period: There is Always
　　Opportunity in Crisis ............................... Zhao Jingqiao／041
6　Analysis on the Development of Jiangsu Province
　　Catering Industry ...................................... Sun Panpan／050
7　Focus on the Way of Catering Industry’s IPO ............... Luan Xi／069
8　Analysis on the Development of Jiangxi Province
　　Catering Industry ........................................ Liao Bin／081
9　Study on the Informationalization Development Situation of
　　Catering Enterprises ................................. Zhao Xiaoyan／110
10　Analysis on the Catering Consumers’Brand Preference ... Wen Junwei／128
11　Path Selection of Small and Medium Sized Catering
　　Enterprises for Transforming and Upgrading ............. Wu Yongjie／138
12　Analysis on the Present Status of Human Resource Management
　　in Shijiazhuang Catering Industry
　　......................... Zhou Jingli, Yin Rulong and Shao Dongfeng／148
13　Study on the Integration of Cuisine and Cultural Industry
　　............................................... Wang Li, Feng Yuzhu／156

　　　　　　　　　　　　　　　Ⅲ　Global Overview
14　The Development of USA Catering Industry ............. Zhao Xiaoyan／164
15　Analysis on the Development and Trend of
　　Taiwan Catering Industry ............................... Yan Xijuan／177
16　Research on Korea Catering Enterprises’Global Localization
　　Management in China .................................... Li Mingzhe／187

　　　　　　　　　　　　　　　Ⅳ　Enterprise Case
17　The Grandma’s Marketing and Operating Strategy
　　........................................... Yang Xin, Ying Zhuoping／201
18　Wowprime Group: A Star of Taiwan Catering Industry .... Liu Shitong／210
19　X,E,Flavour: Explores the Development Road of
　　China Catering Enterprises ............................ Jiang Zhong／220

　　　　　　　　　　　　　　　　　Ⅴ　Appendix
20　Notice on How Catering and Other Service Corporations can Perform
　　Well at Initial Public Offering and Listing of Stocks .............／229
21　National Development and Reform Commission’s Notice
　　on Optimization and Adjustment of Bank Card Fees ..................／235
22　Ministry of Commerce and National Tourism Administration
　　Guiding Opinions for Catering Industry Practice Strict
　　Economy, Not Extravagance and Waste ...............................／238
23　General Office of the Ministry of Commerce Notice on the
　　Implementation of the Guiding Opinions for Catering Industry
　　Practice Strict Economy, Oppose Extravagance and Waste? ...........／241
 

Jing Linbo, research fellow, vice-president of Nation Academy of Economic Strategy, Chinese Academy of Social Sciences.