CONTENTS
Ⅰ Summary
1 The CSR Development Index of Top 100 Firmsin China (2012) .................／001
1. Research Methods and Routes ...........................................／001
2. Evaluation Results ....................................................／013
3. Elites and Leaders (32) ...............................................／020
4. Pursuers (42) .........................................................／023
5. Beginners (41) ........................................................／025
6. Bystanders (185) ......................................................／028
7. The Phrase Characteristics of CSR Development of Top 100 Firms
in China .............................................................／030
Ⅱ Index
2 Chapter 1 The CSR Development Index of Top 100 SOEs in China (2012) .......／036
1. The Characteristics of Samples........................................ ／036
2. Evaluation Results ....................................................／039
3. The Phrase Characteristics of CSR Development of Top 100 SOEs
in China .............................................................／045
3 Chapter 2 The CSR Development Index of Top 100 Private Firms
in China (2012) ..........................................................／049
1. The Characteristics of Samples ........................................／049
2. Evaluation Results ....................................................／051
3. The Phrase Characteristics of CSR Development of
Top 100 Private Firms in China ......................................／056
4 Chapter 3 The CSR Development Index of Top 100 Foreign-invested Firms
in China (2012) ..........................................................／059
1. The Characteristics of Samples ........................................／059
2. Evaluation Results ....................................................／061
3. The Phrase Characteristics of CSR Development of Top 100
Foreign-invested Firms in China ......................................／066
Ⅲ Industry
5 Chapter 4 The CSR Development Indexin power sector ........................／070
1. The Overview of Research ..............................................／070
2. Evaluation Results ....................................................／071
3. The Phrase Characteristics of CSR Development .........................／072
4. Typical Cases .........................................................／075
6 Chapter 5 The CSR Development Indexin Banking .............................／077
1. The Overview of Research ..............................................／077
2. Evaluation Results ....................................................／079
3. The Phrase Characteristics of CSR Development .........................／080
4. Typical Cases .........................................................／083
7 Chapter 6 The CSR Development Indexin Communications Industry .............／087
1. The Overview of Research ..............................................／087
2. Evaluation Results ....................................................／088
3. The Phrase Characteristics of CSR Development .........................／089
4. Typical Cases .........................................................／093
8 Chapter 7 The CSR Development Indexin special equipment
manufacturing industry ...................................................／095
1. The Overview of Research ..............................................／095
2. Evaluation Results ....................................................／095
3. The Phrase Characteristics of CSR Development .........................／096
4. Typical Cases .........................................................／099
9 Chapter 8 The CSR Development Indexin electronics industry ................／103
1. The Overview of Research ..............................................／103
2. Evaluation Results ....................................................／104
3. The Phrase Characteristics of CSR Development .........................／105
4. Typical Cases .........................................................／108
10 Chapter 9 The CSR Development Indexin Petroleum and
Petrochemical Industry ...................................................／111
1. The Overview of Research ..............................................／111
2. Evaluation Results ....................................................／111
3. The Phrase Characteristics of CSR Development .........................／112
4. Typical Cases .........................................................／115
11 Chapter 10 The CSR Development Indexin metal manufacturing ..............／117
1. The Overview of Research ..............................................／117
2. Evaluation Results ....................................................／119
3. The Phrase Characteristics of CSR Development .........................／120
4. Typical Cases .........................................................／124
12 Chapter 11 The CSR Development Indexin Computer Industry ................／128
1. The Overview of Research ..............................................／128
2. Evaluation Results ....................................................／129
3. The Phrase Characteristics of CSR Development .........................／129
4. Typical Cases .........................................................／133
13 Chapter 12 The CSR Development Indexin Equipment Manufacturing ..........／136
1. The Overview of Research ..............................................／136
2. Evaluation Results ....................................................／138
3. The Phrase Characteristics of CSR Development .........................／139
4. Typical Cases .........................................................／143
14 Chapter 13 The CSR Development Indexin Real Estate .......................／144
1. The Overview of Research ..............................................／144
2. Evaluation Results ....................................................／146
3. The Phrase Characteristics of CSR Development .........................／147
4. Typical Cases .........................................................／151
15 Chapter 14 The CSR Development Indexin Food and Drink Industry ..........／153
1. The Overview of Research ..............................................／153
2. Evaluation Results ....................................................／155
3. The Phrase Characteristics of CSR Development .........................／157
4. Typical Cases .........................................................／160
16 Chapter 15 The CSR Development IndexinAutomobile .........................／162
1. The Overview of Research ..............................................／162
2. Evaluation Results ....................................................／164
3. The Phrase Characteristics of CSR Development .........................／165
4. Typical Cases .........................................................／169
17 Chapter 16 The CSR Development IndexinRetail .............................／173
1. The Overview of Research ..............................................／173
2. Evaluation Results ....................................................／175
3. The Phrase Characteristics of CSR Development .........................／176
4. Typical Cases .........................................................／179
18 Chapter 17 The CSR Development IndexinDaily-used Chemicals Industry .....／182
1. The Overview of Research ..............................................／182
2. Evaluation Results ....................................................／182
3. The Phrase Characteristics of CSR Development .........................／183
4. Typical Cases .........................................................／186
Ⅳ Cases
19 Chapter 18 “China Southern Power Grid: Affectionateness Lights
Twinkling Lights” .......................................................／189
1. Introduction ..........................................................／189
2. The Overview of CSR Management ........................................／190
3. Case: To Reduce Power-off Time ........................................／195
4. Peroration ............................................................／204
20 Chapter 19 “The Grandbuy Group: Standards plus Culture Equals to
Responsibility Management” ..............................................／205
1. Introduction ..........................................................／205
2. The Overview of CSR Management ........................................／206
3. Case One: Responsibility of Customer Right ............................／210
4. Case Two: Responsibility of Social Bene.t .............................／215
5. Case Three: Wenchuang Earthquake ......................................／219
6. Peroration: CSR extend the Pro.t Chain ................................／222
21 Chapter 20 “China Minsheng Bank: Social Responsibility is
Corporate Conscious Activity, which is Systematization,
Institutionalization and Scienti.c” .....................................／224
1. Introduction ..........................................................／224
2. The Macro-background of Enhancing Commercial Banks’ CSR ..............／225
3. The Overview of CSR Management ........................................／227
4. Case One: China Minsheng Bank Invests in Eco-enviroment in Dunhuang ...／235
5. Case Two: Information Adding-- Initiate Poverty-relief Model in China .／238
6. Summary and Preview ...................................................／240
22 Chapter 21 “Samsung China: To be anEnterprise Whichwelcomed
by Chinese People and contribute to Chinese society” ....................／242
1. Introduction ..........................................................／242
2. The Overview of CSR Management ........................................／243
3. CSR in Samsung ........................................................／245
4. Case One: Green Operation .............................................／246
5. Case Two: Employee Caring .............................................／254
6. The CSR Preview of Samsung China ......................................／260
23 Appendix ..................................................................／262
Appendix 1. The CSR Development Index of Top 100 Firms in China (2012) ...／262
Appendix 2. The CSR Development Index of Top 100 SOEs in China (2012) ...／280
Appendix 3. The CSR Development Index of Top 100 Private Firms
in China (2012) ..............................................／284
Appendix 4. The CSR Development Index of Top 100 Foreign-invested Firms
in China (2012) ..............................................／289
Appendix 5. The CSR Development Index in Each Industry (2012) ............／293
Appendix 6. Chronicle of CSR Events in 2011 ..............................／304
24 Postscript ...............................................................／313
The blue book in 2012 takes top 100 state-owned enterprises, top 100 private enterprises and top 100 foreign-invested enterprises for objects, present the situation of CSR management and the level of CSR information disclosure, analyze the latest features of CSR in China, evaluate the CSR development level of 14 industries, such as power sector, banking, communications, special equipment manufacturing industry, electronic industry, real estate, automobile, retail and daily-used chemical industry etc. Besides, case chapter is an innovation of the blue book of this year, the successful experiments of CSR practice, such as China Southern Power, the Grandbuy Group, China Minsheng Bank, Samsung China etc, are highly recommended.
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