CONTENTS
Ⅰ General Report
1 Cross-over Fusion, Pattern Reconstruction, Promote China Animation
Industry Market Value【Lu Bin, Zheng Yuming and Niu Xingzhen】／001
Ⅱ Industry Report
2 Report on the Development of China’s TV Animation 2013【Lu Hong】／024
3 Report on the Development of China’s Animated Film Industry 2013
【Li Xiaoshan】／054
4 Report on the Development of China’s Comics Industry 2013
【Animation Weekly Edit Group】／069
5 Report on the Development of China’s New Media Animation Industry
2013【Zhang Zhaole, Zhou Ruilan】／079
6 Report on the Development of China’s Mobile Phone Animation Industry
2013【Chen Kun】／093
7 Report on the Development of China’s Animation Toys Market 2013
【Wang Xuyi】／111
8 Report on the Development of China’s Domestic Young Children Education
Animation Market 2013【Xu Jinju, Zheng Yuming】／122
Ⅲ Development Strategy
9 Research on China Animation Industry in a Decade Based on “Double Circle”
Perspective【Su Feng】／132
10 Accelerate Fusion Development of China’s Animation Industry
【Hu Yueming】／141
11 Analysis on Methods of Realizing Animation Industry Value Based on
Business Pattern Perspective【Zhang Wenqian, Zheng Yuming】／147
12 Exploring on Ways of Setting up New Form Animation Business Pattern
【Chen Yezi】／159
13 Cartoon Images Transmission in Big Animation Era
【Xie Xiaoli, Xie Huaping】／167
14 Government Animation: New Things Accelerate China’s Animation
Development【Hu Chunlei, Su Feng】／176
Ⅳ Business Operation
15 Analysis on Animation Brand Authorization Operation System
【Wu Chuangyu】／189
16 Research on China Original Animation Investment and Financing Strategy
Based on Media Development【Cao Qiuye, Zheng Yuming】／202
17 Popularity of Animation Film “Branding”:”Chinese Elements”Still Has
Selling Point?【Yu Ziyong】／210
Ⅴ Production and Creation
18 Digital Technology and Animation New Concept【Liu Xian】／221
19 Analysis on Animation Image Build and Character Design【Fang Zhen】／228
20 Analysis of Animation Scripts and Character Design of Bonnie Bears
【Jiang Yonghua】／234
Ⅵ Education and Training
21 United—the Development Trend of China Animation High Education
【Li Liang, Wang Hao】／243
22 Analysis of Colleges Animation Education and Talent Training Pattern
【Shen Ju】／252
Ⅶ Region Report
23 Report on the TV and Film Animation Industry Development in Sichuan
Province【Zhang Juan】／262
Ⅷ Case Study
24 Domestic Animation Enter Japanese Market: Take Three Kingdoms for
Example【Zhang Zhiyu, Su Feng】／278
25 Cannot replicate: Bears Xiong Bing of Indiana【Zhang Li】／296
26 Cantonese and Pleasant Sheep: From Civilian Perspective to Anti-hero
Character【Chen Jiali, Wu Dun】／303
27 Applying Genre Film Theory Analyze China Modern Cartoon: Take Blala
the Fairies for Example【Sun Jin】／313
28 The “3+1“Network Business Pattern of A U Brand【Zhang Huiling】／322
29 China Animation All Age Process: the Ultimate Task【Wang Zhuomin】／335
30 Elite Film and the Birth of YeLuoli Dolls【Luo Jia】／344
Ⅸ Milestones
31 The Milestone of China’s Animation Industry 2013【Niu Xingzhen】／350
This report precisely explores China’s animation environment by macroscopic and microscopic research analysis. It dwells on all year’s development situations of every field in China’s Animation Industry, and it also makes scientific analysis and forecasts to the industry’s future development. This book is divided into 8 parts: general report, industry report, development strategies, business operation, production and creations, educational training, regional report and case study. It makes a deep and thorough analysis of the all year’s development and the hot topics of the industry.
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