Ⅰ General Report
1 General Report on the Development of China’s Media 2011
................................................ Cui Baoguo, He Danmei／003
2 Keywords of China’s Media Industry Development 2011: The Key Issues
of China’s Media Industry Development and Selection ...... Yu Guoming／019
Ⅱ China’s Newspaper Industry Development Report
3 Overview of the Development of China’s Newspaper Industry
.............................................. Cui Baoguo, Ren Jiaojie／029
4 Keywords of China’s Newspaper Industry 2010
............................................ Tang Xujun, Zhuo Hongyong／040
5 Analysis on China’s Newspaper Advertising Market 2010 ........ Yao Lin／050
6 Analysis on China’s Newspaper Distribution Market 2010
............................. Tian Ke, Cai Zhengpeng and Cui Jianghong／058
Ⅲ China’s Publishing Industry Development Report
7 Overview of the Development of China’s Publishing Industry
.......................................... The Blue Book Research Team／071
8 Development Report on China’s Publishing Industry 2010 .... Wei Yushan／077
9 Ten Keywords for Understanding China’s Publishing Industry 2010
........................................... Bian Zhuozhou, Xiao Dongfa／081
Ⅳ China’s Periodical Industry Development Report
10 Overview of the Development of China’s Periodical Industry
.......................................... The Blue Book Research Team／091
11 Analysis on China’s Periodical Distribution Market 2010
............................................... Tian Ke, Cui Jiangyong／095
Ⅴ China’s Radio Industry Development Report
12 China’s Radio Industry Review and Forecast 2010
.............................................. Deng Xinxin, Yin Yiding／109
13 Development of China’s Radio Industry 2010 ... Liu Yun, Liao Mengtian／118
14 Analysis on China’s Radio Audience Market 2010 ........ Huang Xueping／125
15 Transformation of Integrated China’s Radio Media ......... Luan Yimei／133
Ⅵ China’s Television Industry Development Report
16 Overview of the Development of China’s Television Industry
.......................................... The Blue Book Research Team／141
17 Development Report of China’s Television Industry 2010
................................ Hu Zhengrong, Li Jidong and Huang Wei／147
18 Radio, Film, and Television Improve Urban Living ............ Tian Jin／155
19 Demographics of China’s Television Audience and Analysis
on Competitive Trends 2010 ................ Chen Xiaozhou, Zhou Xinxin／157
20 Characteristics and Trends of the Internet TV Industry 2010
.................................................. Zhao Liying, Xu Yan／167
Ⅶ China’s Film Industry Development Report
21 Overview of China’s Film Industry Development
.......................................... The Blue Book Research Team／177
22 Memo of China’s Film Industry 2010 .............. Yin Hong, Cheng Wen／183
23 The 3D Era of Chinese Cinema .............................. Zhang Hong／201
Ⅷ China’s Internet Industry Development Report
24 Overview of China’s Internet Industry Development
.......................................... The Blue Book Research Team／211
25 Analysis on the Development of the Internet Media Industry 2010
.......................................... Xiong Chengyu, Jiang Yalong／222
26 Review of China’s Animation and Gaming Industry 2010
................................................ Deng Lin, Ling Yupeng／233
Ⅸ China’s Mobile Media Industry Development Report
27 Overview of China’s Mobile Media Industry Development ........ Xu Jia／243
28 Scanning China’s Mobile Media Development 2010 .. Zhao Zizhong, Xu Qi／249
29 Moore’s Law and the Development of Mobile Media .......... Fang Zhixi／255
30 Analysis on Development Hotspots of China’s Mobile
Internet Industry 2010 ...................................... Peng Lan／258
Ⅹ China’s Advertising Industry and Audience Development Report
31 Development Report on China’s Advertising 2010 ............ Chen Yong／267
32 Development Report on China’s Advertising
Market 2010 ...................................... The Nielsen Company／276
33 Analysis on the Advertising Market’s Development
Trends 2010-2011 ........................ Huang Shengmin, Shao Huadong／282
34 New Changes in Media Audience Behavior 2010 .... Shen Ying, Li Xiaoyou／290
35 Analysis on Newspaper and Periodical Advertising
Markets 2010 ............................................. Mei Huawang／298
36 The Development of China’s Public Service Advertising ... Liu Linqing／304
Ⅺ Miscellaneous
37 Development Report on China’s Media Industry Investment
and Financing 2010 ....................... The Blue Book Research Team／309
38 Overview of China’s Telecommunications Industry 2010
.......................................... The Blue Book Research Team／316
39 Over view of Chinas Print Industry Development 2009-2010
.......................................... The Blue Book Research Team／322
Ⅻ Overseas Media Industries Development Report
40 Development Report on the Global Media Industry
............................. Hang Min, Pan Junqiang and Wang Tiantian／327
41 Development Report on the US Media Industry
............................................ Huang Sangruo, Li Hairong／337
42 Development Report on the UK Media Industry ................... Xu Jia／350
43 Development Report on the Japanese Media Industry ......... Nan Zhenli／360
Focusing on the theme of “Pillar Industry” and “Media Convergence”, this book gives an overall description of China’s media industry in 2010 with years’ consistent data analyses and interpretation of the hot topics. It explores the path by which Chinese media industry could develop to the pillar industry in the current status of global media industry, and provides a forward-looking research and viewpoint to help construct a modern international communication system as well as promote the international communication ability.
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