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Consumerism has continued to evolve in China and will increase in complexity and strength, probably resulting in a totally new strand of the Chinese culture. Many younger-generation Chinese haveyet to find theirbearings in a social milieu that celebrates materialism. The book examines this powerful phenomenon in this age oftransformation, especially its origin in the West,and surveys criticisms of it.  These are followed by suggestions about how to overcome consumerism, while building in China a healthy consumer culture that suits the country’s unique conditions.