Contents

Ⅰ　General Report
1　Discussing on Social Responsibility of The New Media
　　【Zhong Ying,Zhang Hengshan, Lu Heqiu and Wang Jing】／001
　　1.Interpretation: from the Social Responsibility of the Media to the New
　　　　Media Social Responsibility／002
　　2.Origin: Theory of New Media Social Responsibility／006
　　3.Indicators: Reality of New Media Social Responsibility／012
　　4.Outlook:New Media Cogovernance to Social Responsibility as the Core／018
Ⅱ　Evaluation Report
2　Social responsibility and Evaluation of National-level News Website
　　【Luo Xin, Yu Qian】／023
3　Social responsibility and Evaluation of Mobile Media【Li Yaling, Zheng Kun】／036
4　Social Responsibility and Evaluation of News Client【Fan Mengjuan, Liu Yang】／059
5　Social Responsibility and Evaluation of Video Websites【Liu Qiong】／076
6　Social Responsibility and Evaluation of Vertical Literature Website【Zhang Yi】／096
7　Social responsibility and Evaluation of Game Website【Jiang Yu】／108
8　Social Responsibility and Evaluation of Micro-Blog【Chen Ran, Lu Heqiu】／128
Ⅲ　Special Articles
9　Study of the Social Responsibility of Opinion Leader of Micro-blog in Public
　　Events【Lu Heqiu, Chen Ran】／146
10　The Identity Construction and Social Responsibility of Public Opinion Leader in the Anti-corruption Micro-blogging【Deng Xiujun】／162
11　Study of the information Release and Influences of Government Microblog
　　【Zhou Li,Li Xiao and Huang Juan】／175
12　Discussing on the Development and Social Responsibility of Government Wechat　【Wang Yong】／194
13　Social Responsibility System of the Public Opinion-monitoring Industry
　　【Liu Rui】／215
14　Policy Communication and Social Responsibility in the Context of New Media
　　【Zhang Shuhua,Chang Shuhan】／227
15　Expression Freedom and Social Responsibility in an Internet Era【Huang Chaoqin】／244
16　Regulation Mechanism of New Media Social Responsibility in the Age of Big Data
17　A Study on the New Media Social Responsibility Regulatory Path:
Ⅳ　Cases Reports